E-Commerce and its Challenges and Opportunities in Malaysia

Synopsis Electronic commerce (e-commerce) is an integral part of business. E-commerce systems operate practically non-stop to capture and process transactions. The development and deployment of efficient and functional e-commerce systems necessitates understanding various business and e-commerce models, strategic implementation, assessing the feasibility of enabling technologies and following upon developments of evolutionary e-commerce technologies and trends. This course prepares students to embark on work in the business realm of e-commerce, in evaluating and developing useful e-commerce application systems. Learning Outcome Distinguish between e-commerce business models and conventional business. Examine the electronic commerce framework, including the infrastructure, supporting areas and key technologies in electronic commerce. Explain ecommerce transaction and payment systems, and strategic e-commerce implementation. Propose appropriate e-commerce marketing strateg